Angels4Olivia 2 Ads & Online Campaign
The Problem: Yale University found young people being bullied were up to 9 times more likely to contemplate suicide than young people who are not being bullied.
Research shows the public is aware that bullying can be unpleasant; however, people do not consciously make the link between bullying and severe mental illness that can lead to suicide.
They see bullying as a less urgent cause than other causes to support.
Objectives: To get the public to discuss the link between suicide and bullying.
Target both parents and young people through separate & relevant channels to the age groups.
Parents: TV and current affairs (on and offline).
Young people: Through their rockstar idols/social media.